Blog

Reciprocation is not transactional. "I do you a favour so you owe me one in return." That is not the right way to see it.

Why the Narrative Policy Framework is great for persausion

Using the Knowledge Deficit Model to sell the benefits of the Narrative Policy Framework

Why George Orwell (who was a genius) got doublethink wrong

New evidence shows that Confirmation Bias and poor statistics delivered a very popular “scientifically proven” insight – that was dead wrong.