Rewire & Evolve
Every Thinking Pattern humans use has evolved because it delivers Good Thinking. But in the wrong context, these same patterns lead to Bad Thinking or errors.
If we can recognise these patterns when they deliver good thinking, and rewire them when they deliver bad thinking, we will be better at thinking.
This website is dedicated to thinking about thinking. It is a resource to understand how cognitive science can be used to improve our critical thinking and decision making.
It is owned and curated by Kieran Sheedy, author, coach and consultant.
BECOME A BETTER THINKER
Welcome to the Virtuous Circle of Thinking
Learning about thinking makes for better thinkers.
These insights are both fascinating and useful, generally making individuals more effective at whatever they are doing. Furthermore, better thinkers are better at learning about thinking. This realization creates a virtuous circle where brain power is constantly used to improve brain power.
“The world as we have created it is a product of our thinking. It cannot be changed without changing our thinking.”
Albert Einstein
CONSCIOUS EVOLUTION
Exploit Your Key Competitive Advantage
Your brain is a miracle of evolution; while it represents only 2% of your body weight, it consumes 20% of your energy. This “greedy” organ is your most profound competitive advantage, yet you have never been given an instruction manual for it.
By studying how we think, we engage in “conscious evolution.” We move beyond standard selective evolution to deliberately invent and implement changes designed to create an advantage. The better we get at thinking, the more we can use the brains we have to their full potential to do even better stuff.

