Making people smarter...
...how this website works 

This is smart stuff: 
  • The subject is the meta-cognition research breakthroughs by lots of clever people over the last 30 years. 
  •  This ‘thinking about thinking’ explains how we all think in different contexts. 
  • This new science is summarised and  organised into a useful taxonomy.   

This is practical: 
  •  Thinking Paradigms (patterns of thinking) are mapped to a practical decision making model called DECIDE
  • You can easily choose which Thinking Paradigms are most relevant to what you are doing
  •  You can challenge the quality of your creative and analytical thinking
  • Identifying the Thinking Paradigms being used and asking which are helping and which are hindering good thinking
  • Suggesting new thinking tools matched to the complexity and urgency of the challenge.

This is Ambitious:
A free copies of the book to a school library for every 20 copies sold. 

Target reach is 20% of the world's population
  • English - 300m Readers
Translations planned for  
  • Spanish - 350m Readers
  • Chinese - 1bn Readers (Simplified Characters)